Splunk is highly likely to be cited by AI engines for evaluation and trust queries because it has strong third-party B2B review presence (e.g., G2 and TrustRadius) and clear, crawlable pricing pages. The single highest-ROI fix is to improve first-party structured evaluation surfaces (SoftwareApplication/FAQPage schema and indexed brand-led comparison pages) so AI engines can cite Splunk directly for “Splunk vs X” and “Splunk pricing” rather than relying mostly on third parties.