AI Visibility
measured16/100
Emerging · in Commerce
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals52/100
Some gaps
Avg Prompt Score
47
across 11 prompts
AI Share of Voice
100%
across 1 prompts
Critical Issues
4
critical + high
How AI Visibility breaks down
in Commerce
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
ShopWorks is already meaningfully cited for workforce management discovery via its G2 presence (25 reviews, 4.2★) and has crawlable first-party pricing framework pages, but it is weak for evaluation-stage “brand vs competitor” citation because first-party comparison pages for Keka, SAP SuccessFactors HCM, Deputy, and Rippling were not found. The single highest-ROI fix is to publish indexed first-party comparison pages that explicitly answer “How does ShopWorks compare to Keka?” etc., with ShopWorks positioned first and supported by crawlable, self-contained evaluation blocks.
Based on audit of theshopworks.com · Aug 29, 2026