AEO Score
81
Authoritative Source
Avg Prompt Score
100
across 626 prompts
AI Share of Voice
100%
across 610 prompts
Critical Issues
3
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
Shopify is highly likely to be cited by AI engines for evaluation and conversion queries because it has very strong third-party review authority (G2 shows 5,077 reviews with a 4.4/5 rating) and first-party evaluation content (public pricing page and first-party comparison hub). The single highest-ROI fix is to strengthen structured-data coverage for B2B evaluation queries (SoftwareApplication/FAQPage) and ensure AI-crawlability of the most important pages (robots.txt + SSR verification), so AI engines can cite Shopify pages directly rather than relying only on third-party review sites.
Based on audit of shopify.com · May 6, 2026