AI Visibility
measured22/100
Emerging · in Finance
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals34/100
Weak fundamentals
Avg Prompt Score
89
across 15 prompts
AI Share of Voice
89%
across 15 prompts
Critical Issues
5
critical + high
How AI Visibility breaks down
in Finance
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
Morganstanley.com is unlikely to be cited by AI engines as a B2B SaaS software vendor because it primarily represents a financial services firm, not a standalone software product with crawlable pricing/comparison content. The highest-ROI fix is to create/SSR-publish first-party, evaluation-intent pages for its equity-management software offering (e.g., Shareworks by Morgan Stanley) including clear “what it is / who it’s for / pricing” content that AI can quote, rather than relying on third-party review platforms.
Based on audit of morganstanley.com · Sep 1, 2026