AEO Score
71
Strong Presence
Avg Prompt Score
5
across 194 prompts
AI Share of Voice
2%
across 186 prompts
Critical Issues
3
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories ServiceNow Source-to-Pay Operations is visible in
2Executive summary
ServiceNow is highly likely to be cited by AI engines for ITSM evaluation queries because it has strong third-party authority (G2 1793 reviews, 4.5★ per your context) plus first-party comparison content like “ServiceNow vs Helix ITSM” and “ServiceNow vs Jira”. The single highest-ROI fix is to improve crawlable, tiered pricing visibility for AI (current pricing pages appear to emphasize “Get Custom Quote/Talk to an expert” rather than public tier pricing), which directly impacts conversion-stage prompts like “How much does ServiceNow cost?”.
Based on audit of servicenow.com · May 11, 2026