Rootly is already cited for incident-management workflow queries (e.g., “tools to streamline incident management for IT teams” and post-mortem handling), but it is not consistently cited for high-intent shortlist queries like “top IT service management tools for enterprise organizations” and “best IT service management software for small businesses.” The single highest-ROI fix is to publish and index first-party, enterprise/industry-specific evaluation pages (e.g., “Rootly for enterprise IT service management” and “Rootly for educational institutions”) that directly map to those gap queries and include crawlable FAQ blocks.