AI Visibility
measured38/100
Emerging · in AI Infrastructure
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals58/100
Some gaps
Avg Prompt Score
95
across 180 prompts
AI Share of Voice
95%
across 180 prompts
Critical Issues
4
critical + high
How AI Visibility breaks down
in AI Infrastructure
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Prisma AIRS is visible in
1Executive summary
Prisma AIRS is highly likely to be cited for evaluation-stage queries because protectai.com resolves to a first-party Prisma AIRS product page with clear FAQ-style answers and strong enterprise positioning. The single highest-ROI fix is to restore/host first-party, crawlable pricing and brand-led comparison content on protectai.com (not only on the Palo Alto Networks destination), because pricing/cost and vs-competitor evaluation queries are where AI engines most often fail to cite the brand directly.
Based on audit of protectai.com · Sep 17, 2026