AEO Score
55
Growing Presence
Avg Prompt Score
60
across 771 prompts
AI Share of Voice
60%
across 755 prompts
Critical Issues
3
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories PayPal is visible in
3Executive summary
PayPal is highly likely to be cited by AI engines for payment-processing and merchant-fee questions, but it is at risk for evaluation-style “best/alternatives/pricing” queries where AI expects crawlable, structured product/pricing data. The single highest-ROI fix is to add/verify structured data (FAQPage + Organization + Product/Offer where applicable) and ensure pricing/merchant-fee pages are consistently crawlable and machine-readable for AI citation.
Based on audit of paypal.com · Jun 9, 2026