AI Visibility
measured69/100
Frequently Cited · in Payroll
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals71/100
Solid fundamentals
Avg Prompt Score
99
across 386 prompts
AI Share of Voice
100%
across 370 prompts
Critical Issues
3
critical + high
How AI Visibility breaks down
in Payroll
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
Paychex is highly likely to be cited by AI engines for evaluation and trust queries because it has a strong G2 presence (2,459 reviews on G2) and an active first-party comparison hub (e.g., /compare and /compare/paychex-vs-adp). The single highest-ROI fix is to improve structured-data eligibility for AI evaluation (SoftwareApplication/FAQPage/ratings) and ensure pricing pages are crawlable with specific tiers, since current pricing appears quote-based (“Request Pricing”) which reduces conversion-stage citations.
Based on audit of paychex.com · Oct 3, 2026