AI Visibility
measured50/100
Frequently Cited · in Payroll
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals32/100
Weak fundamentals
Avg Prompt Score
48
across 204 prompts
AI Share of Voice
48%
across 204 prompts
Critical Issues
2
critical + high
How AI Visibility breaks down
in Payroll
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories OnPay is visible in
1Executive summary
OnPay is strongly positioned for AI citation in evaluation and conversion queries because it has 419 G2 reviews (4.8/5) and publicly crawlable, tiered pricing starting at $49 base + $6/worker. The biggest risk is structured-data/technical AEO: live search did not surface SoftwareApplication/FAQPage/aggregateRating markup, so AI engines may under-cite OnPay for “pricing” and “vs/alternatives” evaluation prompts despite having the content.
Based on audit of onpay.com · Oct 2, 2026