AI Visibility
measured55/100
Frequently Cited · in SEO Tools
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals44/100
Some gaps
Avg Prompt Score
64
across 95 prompts
AI Share of Voice
79%
across 77 prompts
How AI Visibility breaks down
in SEO Tools
Composite = 60% coverage + 40% engine breadth, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
Moz is strong for AI citation on category shortlists because it has 606 G2 reviews at 4.3★ (and Gartner Peer Insights pages appear for Moz Pro), which supports “best SEO Tools software” style queries. The biggest risk is evaluation-stage comparison and pricing citation: I could not find first-party Moz vs Semrush / Moz vs SE Ranking pages on moz.com, and I also could not verify crawlable first-party pricing/structured-data signals (SoftwareApplication/FAQPage/Product+Offer) via live search, so AI engines may rely on third-party pricing and reviews instead of Moz’s own pages.
Based on audit of moz.com · Mar 27, 2026