AI Visibility
measured18/100
Emerging · in Vertical SaaS
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals34/100
Weak fundamentals
Avg Prompt Score
100
across 25 prompts
AI Share of Voice
100%
across 25 prompts
Critical Issues
4
critical + high
How AI Visibility breaks down
in Vertical SaaS
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
Merck.com is very likely to be cited by AI engines for general biopharma/company and research queries, but it is unlikely to be cited as a B2B software solution for evaluation-style prompts (e.g., “best [category] software” or “Merck pricing”). The single highest-ROI fix is to create/mark up software-like, crawlable product pages (with clear “what it is / who it’s for / pricing / integrations” structure) if Merck is offering any software product; otherwise, optimize for biopharma informational Q&A rather than B2B SaaS evaluation prompts.
Based on audit of merck.com · Oct 2, 2026