AEO Score
72
Strong Presence
Avg Prompt Score
40
across 423 prompts
AI Share of Voice
40%
across 398 prompts
Critical Issues
4
critical + high
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
MarketMuse is highly likely to be cited by AI engines for evaluation-stage prompts like “How does MarketMuse compare to Frase?” and “How much does MarketMuse cost?” because it has first-party comparison content and a publicly accessible pricing page with explicit tier prices. The single highest-ROI fix is to strengthen structured data (SoftwareApplication + FAQPage targeting evaluation queries) and ensure it’s actually implemented on the key indexable pages so AI engines can reliably extract product/pricing facts.
Based on audit of marketmuse.com · Apr 2, 2026