Marketman.com is a B2B SaaS brand, but it is unlikely to be cited for Spend Management buyer queries because its category positioning is restaurant inventory/COGS management rather than finance spend management. The single highest-ROI fix is to publish first-party, crawlable “Spend Management” evaluation content that explicitly answers the gap queries (e.g., what it is/how it works, how to track expenses, and best practices for implementation) and maps MarketMan’s capabilities to spend-management workflows.