AI Visibility
measured25/100
Emerging · in IT & Service Management
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals58/100
Some gaps
Avg Prompt Score
63
across 18 prompts
AI Share of Voice
100%
across 2 prompts
Critical Issues
3
critical + high
How AI Visibility breaks down
in IT & Service Management
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
Datto is a B2B cybersecurity/backup & RMM vendor with strong AI-citation inputs from G2 (e.g., Datto RMM shows 4.5/5 from 795+ reviews and a Leader badge on Datto’s own RMM page). The biggest AI visibility risk is conversion-stage citation: Datto’s public pricing page is “Request Pricing” with no tiered prices, so AI engines can’t reliably cite cost/pricing for conversion queries.
Based on audit of datto.com · Oct 9, 2026