AI Visibility
measured59/100
Frequently Cited · in Benefits Administration
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals59/100
Some gaps
Avg Prompt Score
98
across 217 prompts
AI Share of Voice
100%
across 200 prompts
Critical Issues
4
critical + high
How AI Visibility breaks down
in Benefits Administration
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
Justworks is highly likely to be cited by AI engines for evaluation-stage queries because it has strong third-party review authority on G2 (1,126+ reviews) and active first-party comparison pages (e.g., /compare and /compare/justworks-vs-adp). The single highest-ROI fix is to strengthen AI-crawlable structured data for software evaluation (SoftwareApplication + FAQPage targeting pricing/integrations/comparison queries) and ensure pricing is fully crawlable/SSR across all plan variants.
Based on audit of justworks.com · Aug 29, 2026