AEO Score
71
Strong Presence
Avg Prompt Score
75
across 11 prompts
AI Share of Voice
100%
across 3 prompts
Critical Issues
3
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
Instructure is strongly positioned for AI citation on evaluation-stage comparison queries because it has first-party comparison content (e.g., Canvas LMS comparisons vs Moodle/Blackboard/D2L) and very strong G2 review volume (1,800+ reviews, 4.5★). The single highest-ROI fix is to publish crawlable, tiered pricing content for Canvas (not just “connect for a quote”), because the query pattern “How much does Instructure cost?” and conversion-stage prompts are currently hard for AI engines to cite from first-party pages.
Based on audit of instructure.com · Jun 3, 2026