AI Visibility
measured18/100
Emerging · in Cloud Infrastructure
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals58/100
Some gaps
Avg Prompt Score
100
across 18 prompts
AI Share of Voice
100%
across 18 prompts
Critical Issues
5
critical + high
How AI Visibility breaks down
in Cloud Infrastructure
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
Illumina is likely to be cited by AI engines for evaluation and conversion queries because it has crawlable, tiered pricing for BaseSpace Sequence Hub (including iCredits and sample processing costs) and multiple first-party customer story pages. The biggest citation risk is evaluation-stage comparison intent (e.g., “How does Illumina compare to Thermo Fisher Scientific?” / “...compare to Pacific Biosciences (PacBio)?”) because first-party [Brand] vs [Competitor] pages were not found in live search, forcing AI to rely on third-party comparisons.
Based on audit of illumina.com · Sep 1, 2026