Hootsuite is highly likely to be cited by AI engines for evaluation queries because it has strong G2 authority (4.3★ with ~6,709–7,123 reviews depending on surface) and first-party comparison pages like “Hootsuite vs. Sprout Social” and “Hootsuite vs. Buffer.” The single highest-ROI fix is to add/verify SoftwareApplication + FAQPage structured data on key evaluation/pricing pages (and ensure pricing is fully crawlable SSR) so AI Overviews can reliably extract “how much does Hootsuite cost?” and “How does Hootsuite compare to X?” answers from hootsuite.com itself.