AI Visibility
measured18/100
Emerging · in Payment Processing
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals41/100
Some gaps
Avg Prompt Score
10
across 157 prompts
AI Share of Voice
10%
across 157 prompts
Critical Issues
4
critical + high
How AI Visibility breaks down
in Payment Processing
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories FreeWill is visible in
1Executive summary
FreeWill has strong AI-citation potential for nonprofit/planned-giving evaluation queries because it is present on G2 with 18 reviews at 4.9★. The single highest-ROI fix is to publish first-party, crawlable comparison and evaluation content that directly targets the exact evaluation prompts (especially the “How does FreeWill compare to Givebutter/Donorbox?” and “best fundraising software for planned giving” patterns), because current first-party pages appear to be more consumer/education-focused and demo-gated for nonprofits.
Based on audit of freewill.com · Oct 9, 2026