Fortinet is highly likely to be cited by AI engines for B2B security evaluation queries because it has strong third-party review presence (e.g., G2 shows 1,392 reviews and 4.5/5 for Fortinet overall) and strong analyst/enterprise signals (e.g., Gartner Peer Insights Customers’ Choice recognition). The single highest-ROI fix is to improve first-party evaluation/citation surfaces for “Fortinet vs competitor” and “Fortinet pricing” queries—right now, Fortinet’s first-party comparison is a generic product-compare tool and pricing appears to be partner/contact-driven for many SKUs, which reduces direct citation eligibility.