AI Visibility
measured56/100
Frequently Cited · in Document Generation
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals65/100
Solid fundamentals
Avg Prompt Score
91
across 65 prompts
AI Share of Voice
100%
across 48 prompts
Critical Issues
4
critical + high
How AI Visibility breaks down
in Document Generation
Composite = 60% coverage + 40% engine breadth, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
Formstack is a B2B workflow automation suite with strong AI-citation inputs from G2 (469+ Formstack Forms reviews) and a crawlable, tiered pricing page. The biggest AI visibility risk is evaluation-stage comparison coverage: Formstack has first-party comparison content, but it’s not clearly structured as a dedicated, brand-led “[Formstack] vs [Competitor]” evaluation surface for every major competitor pair, which can reduce citation for “Formstack vs X” queries. Highest-ROI fix: expand/standardize first-party comparison pages so each one is explicitly “Formstack vs [Competitor]” with Formstack leading the recommendation and include evaluation FAQ blocks (pricing, security, integrations) that AI engines can extract.
Based on audit of formstack.com · May 7, 2026