AI Visibility
measured31/100
Emerging · in Education & LMS
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals54/100
Some gaps
Avg Prompt Score
85
across 52 prompts
AI Share of Voice
100%
across 36 prompts
Critical Issues
6
critical + high
How AI Visibility breaks down
in Education & LMS
Composite = 60% coverage + 40% engine breadth, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
Finalsite is a B2B SaaS vendor for K-12/education (websites, communications, enrollment/marketing services), and it has meaningful G2 presence (e.g., 126 reviews across Finalsite products on G2). However, AI citation for evaluation-stage queries is at risk because first-party evaluation assets are thin for “vs/alternatives/pricing” patterns (no clear first-party vs/compare pages found; pricing appears to be “request demo” for core products and “custom pricing” language for add-ons). Highest-ROI fix: publish crawlable, first-party evaluation pages that explicitly answer “Finalsite vs [competitor]” and “Finalsite pricing” with tiered, machine-readable pricing and comparison tables.
Based on audit of finalsite.com · May 15, 2026