Esri is highly likely to be cited by AI engines for evaluation and trust queries because it has strong third-party review presence (e.g., 539 G2 reviews for Esri ArcGIS) and appears on Gartner Peer Insights. The single highest-ROI fix is to strengthen first-party, crawlable evaluation content for purchase-intent queries (especially explicit “[ArcGIS/Esri] vs [competitor]” and “ArcGIS pricing” pages with rich structured data), so AI can cite esri.com instead of relying primarily on G2/Gartner.