AI Visibility
measured28/100
Emerging · in Finance
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals45/100
Some gaps
Avg Prompt Score
90
across 74 prompts
AI Share of Voice
100%
across 58 prompts
Critical Issues
3
critical + high
How AI Visibility breaks down
in Finance
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
Equals Money has strong AI-citation inputs for evaluation queries via G2 (39 reviews, 4.8/5) and a crawlable, tiered pricing page with explicit plan prices. The biggest risk for AI shortlists is missing/unclear first-party evaluation surfaces (notably no clearly indexed “[Equals] vs [Competitor]” pages found) and likely thin/uncertain structured data coverage for software evaluation (SoftwareApplication/FAQPage).
Based on audit of equalsmoney.com · Oct 9, 2026