AI Visibility
measured34/100
Emerging · in HRIS
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals34/100
Weak fundamentals
Avg Prompt Score
96
across 224 prompts
AI Share of Voice
100%
across 208 prompts
Critical Issues
3
critical + high
How AI Visibility breaks down
in HRIS
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
DxO (dxo.com) is much more likely to be cited for consumer/prosumer photo editing software queries than for B2B SaaS evaluation queries. The biggest AI-citation risk is that dxo.com does not present as a B2B software category brand with crawlable evaluation assets (e.g., SoftwareApplication/FAQPage for pricing & comparisons); the highest-ROI fix is to strengthen crawlable, structured product Q&A and comparison content specifically for “DxO PhotoLab vs X” and “DxO PhotoLab pricing” intents.
Based on audit of dxo.com · Oct 8, 2026