Bonterra is strongly cited for evaluation-stage queries because it has very large G2 review volume (e.g., 1,998 reviews on the G2 seller page with a 4.5/5 rating and Grid leader positioning). The single highest-ROI fix is to add/expand first-party, brand-led comparison and evaluation content (especially “[Bonterra] vs [competitor]” and “alternatives to [Bonterra]” pages) and ensure pricing is crawlable with specific tiers—right now pricing appears to be “Request a demo” rather than publicly listed.