AI Visibility
measured18/100
Emerging · in Benefits Administration
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals52/100
Some gaps
Avg Prompt Score
60
across 18 prompts
AI Share of Voice
100%
across 1 prompts
Critical Issues
5
critical + high
How AI Visibility breaks down
in Benefits Administration
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
Betterment is likely to be cited by AI engines for evaluation and conversion queries because it has strong third-party review presence on G2 (774 reviews, 4.3/5) and publicly crawlable pricing for both investing and Betterment at Work. The biggest citation risk is evaluation-stage “comparison” intent (e.g., “[Brand] vs competitor” / “alternatives to [Brand]”) where Betterment’s first-party comparison coverage appears more like category roundups than decision-grade, brand-led side-by-side pages.
Based on audit of betterment.com · Aug 30, 2026