AEO Score
66
Strong Presence
Avg Prompt Score
74
across 530 prompts
AI Share of Voice
77%
across 507 prompts
Critical Issues
4
critical + high
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Categories Appcues is visible in
1Executive summary
Appcues is highly likely to be cited for evaluation-stage queries because it has strong G2 presence (342 reviews, 4.6★) and a publicly accessible pricing page with clear plan tiers. The biggest AI-citation risk is missing/uncertain first-party structured evaluation assets (SoftwareApplication/FAQPage/robots+llms.txt verification) and the lack of clearly indexed first-party “[Brand] vs Pendo/WalkMe” pages (vs only third-party-style comparison content). Highest-ROI fix: add/verify SoftwareApplication + FAQPage schema on product/pricing and create/ensure indexable first-party pages that directly answer “How does Appcues compare to Pendo?” and “How does Appcues compare to WalkMe?” with Appcues-first positioning.
Based on audit of appcues.com · Apr 2, 2026