AI Visibility
measured56/100
Frequently Cited
measured from this brand's audit prompts
AEO Readiness
fundamentals60/100
Some gaps
Avg Prompt Score
56
across 16 prompts
Critical Issues
4
critical + high
How AI Visibility breaks down
in its category
Composite = 60% coverage + 40% engine breadth, measured across this brand's own audit prompts (it isn't in a tracked category rollup yet). Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
adp.ca is highly likely to be cited by AI engines for evaluation and trust queries because ADP has strong third-party review authority (e.g., 11,912 G2 reviews with a 4.4/5 rating and a Grid leader badge). The single highest-ROI fix is to add/ensure crawlable first-party evaluation content for comparison-style queries (e.g., “ADP vs Workday” style pages) and implement SoftwareApplication/FAQPage structured data so AI can cite adp.ca directly during shortlist formation.
Based on audit of adp.ca · Aug 21, 2026