AI Visibility
measured22/100
Emerging · in Finance
counts brand mentions in AI answers, not source citations
AEO Readiness
fundamentals34/100
Weak fundamentals
Avg Prompt Score
100
across 14 prompts
AI Share of Voice
100%
across 14 prompts
Critical Issues
5
critical + high
How AI Visibility breaks down
in Finance
Composite = 50% coverage + 30% engine breadth + 20% position, measured in the brand's strongest category. Position and citation depth join the score once the aggregation pipeline captures them. This is the measured Visibility score — separate from AEO Readiness, which scores fundamentals.
Per-stage performance
Cited rate · share of voice · engine consensus · sentiment, broken out by buyer-journey stage. Sentiment is the net positive−negative skew across engines that cited the brand at this stage.
Executive summary
Fidelity.com is much more likely to be cited by AI engines for consumer/financial-services questions (trading, investing, fees) than for B2B software evaluation queries. The biggest citation risk is that AI engines will not treat fidelity.com as a software/SaaS product source for “best [category] software” or “alternatives to [tool]” prompts—so the highest-ROI fix is to publish crawlable, structured, productized pages (clear “what it is / who it’s for / pricing” for any software-like offerings) with strong schema and evaluation-style FAQs.
Based on audit of fidelity.com · Oct 11, 2026